Omnichannel Marketing | Beyond the Box

Omnichannel is commonly used as a marketing catch-all, and Ben's here to get to the bottom of it. What does omnichannel mean, how can you use omnichannel marketing to your benefit, and is 'channelus' the correct Latin root word of 'channel' (SPOILERS: it is not).

Omnichannel (marketing) is made up of two key words, omni (meaning all), and channel (meaning pathway—more or less). In the case of marketing, omnichannel means using all of the marketing channels at your disposal in order to reach your target audience.

These marketing channels include experience analytics, seasonal marketing campaigns, social media campaigns, online and offline communication, live chatting and co-browsing, web self service, guided scripting, responsive technology and knowledge management. Now, those are pretty high level topics, so let's talk about the basics.

Marketing campaigns and social media campaigns are what you should be focused on. Making sure that your marketing and social campaigns are well aligned will lead to much better results across all channels. Focus on omnichannel as it applies to the channels that you currently work through. If you work with specific social media platforms but not others, make sure that your marketing approach is synced across those platforms and maybe work on bringing others into the mix once you're set there.

That might sound like a lot, but the basics are just to make sure that if you're running a marketing campaign, take into account all of the channels at your disposal, and make sure they're working in harmony. And for more videos coming down the pipeline, don't forget to subscribe! And check out some shots from the shoot below.